The Forged Group is a financial consultation firm in North Carolina that works in business consulting and human resources. Its clients deal with high-level corporate strategy, so the brand needed to read as strong, stable and reliable.
The firm runs several divisions, and each needed its own name and identity while still clearly belonging to The Forged Group. The system had to hold together as one brand on business cards and digital materials without the divisions blurring into each other.
We built the system around a stylized anvil, a symbol of craftsmanship and durability, and used it as the one mark shared across every division. A consistent typographic layout then does the work of telling the divisions apart, so each sub-brand gets its own name without needing its own symbol.
The final identity suite included logo variations for each sub-brand, a stationery package and merchandise, all built on the same anvil and type system.
