Drake Relays 2025

The Drake Relays is a premier athletic event held annually at Drake University. Each year a student is selected through a competitive process to design the official logo and visual theme to ensure the event maintains a fresh and student-centric identity.

The mandated theme for the 2025 Relays was "Racing Through Time." I needed to interpret this broad concept into a cohesive visual brand that felt energetic and athletic while honoring the history of the event. The design also had to scale flawlessly across everything from massive campus banners to small merchandise items.

I developed a logo and visual system anchored in a retro-futurist aesthetic and used a neon-inspired color palette to evoke the speed and energy of the event. A key component of the design was the integration of the Des Moines city skyline to ground the concept in the specific location of the city.

The final design was implemented successfully across the entire event ecosystem. The logo was placed prominently around the Drake University campus to create an immersive atmosphere for attendees.