The Drake Relays is an annual track and field event at Drake University. Each year one student is selected through a competitive process to design the official logo and visual theme, so the event’s identity stays fresh and student-led. I was selected from 11 finalists to design the 2025 identity.
The theme for 2025 was “Racing Through Time.” I needed to turn that broad idea into an identity that felt energetic and athletic while honoring the event’s history, and that worked at every scale, from large campus banners to small merchandise.
I built the logo and visual system on a retro-futurist style, with a neon-inspired palette to suggest speed and energy. I worked the Des Moines skyline into the mark so the design is tied to the city that hosts the event.
The identity was used across the event, on campus banners, merchandise such as steel cups handed out at events, and a raffle prize at the reveal.
