Save the Data: Ransomware Event

I partnered with the Tech Association of Iowa as President of the DATA Club to organize a tabletop ransomware exercise demonstrating business responses to cybersecurity crises for students and industry professionals.

The workshop needed a visual identity to attract students and professionals to a three-hour morning session. It required a really clear theme to distinguish it from standard academic lectures.

I created a retro-computing visual style using pixelated icons and distressed typography. I produced two colorways including System Blue for light mode and Critical Pink for dark mode that were displayed side-by-side in science halls.

The campaign easily distinguished the event from other campus activities and drew strong attendance from both students and tech professionals.